Email is an essential tool for cannabis marketers, enabling them to cultivate loyal customer relationships and promote products. However, crafting impactful email campaigns requires a delicate balance of captivating subject lines and substantive information to avoid being dismissed as clickbait. Using data-driven insights and relevant content is also critical for building trust and fostering engagement. Incorporating enticing promotions and exclusive offers also drives sales and enhances brand loyalty.

Building an organic email list is fundamental in crafting a robust CBD and cannabis email marketing strategy. Including subscription options at the check-out page and adding email signup forms across all digital platforms amplifies list growth. Similarly, encouraging opt-ins during in-store purchases by setting up a tablet display with an email signup form can further boost cannabis brand growth. Implementing a double opt-in process also ensures that the email addresses you collect are valid and legitimate, bolstering the effectiveness of your campaign.

Using automated messaging to promote recurring products and encourage repeat purchase is a great way to increase cannabis brand retention and amplify revenue. Offering a discounted price on a popular product, for example, can be an effective promotion that encourages repeat business. Additionally, promoting a BOGO deal on a new or popular product can instill a sense of urgency to make quick purchases and drive brand awareness.

Cannabis brands can also rely on email marketing Go here to deliver valuable industry-specific news and updates. This content keeps subscribers informed, engaged and updated on important news in the cannabis space and can increase their credibility and trustworthiness as an expert in the industry. However, it’s important to not overdo it, as too many promotional emails can negatively impact subscriber engagement levels and cause a negative ROI.

A/B testing different subject lines, visual formats and messaging within emails helps to determine which content resonates best with the audience. This is especially useful for growing cannabis brands that are experimenting with unique and creative marketing campaigns.

It’s also essential for cannabis brands to select a marijuana friendly email service provider (ESP). This eliminates the risk of account suspension and marketing restrictions, as some ESPs have strict rules about marijuana related content. Moosend, Klaviyo, MailerLite and Drip are some of the leading marijuana ESPs with a good reputation in the industry.

Lastly, cannabis brands can use their email newsletters to share blogs with their audience. This helps boost website traffic, foster deeper engagement with subscribers and can increase conversions. The key is to craft compelling blog post titles and include snippets or teasers of the content in the email that entices subscribers to visit the website for more.

Lastly, the timing of your cannabis marketing emails is also critical. Studies show that emails sent on weekends or overnight have a much lower chance of being read and interacted with than those sent during the weekdays. This is because most people are distracted by weekend activities and do not check their inboxes as frequently as they do during the workweek.